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National Repository of Grey Literature

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Aplikace franchisingu v potravinářském odvětví Holeček, Jan ; Šlechtová, Jitka (advisor) ; López, Beatriz (referee) Diplomová práce se zabývá aspekty podnikání franchisingových společností. První část práce se zabývá zařazením franchisingu v rámci podnikatelských sítí, charakteristikou subjektů, které se věnují a působí ve franchisingu a dále popisu potravinářského odvětví v ČR. Další část je zaměřena na konkrétní aspekty podnikání ve franchisingu, tedy na výběr franchisora franchisantem, podnikatelský plán, financování tohoto plánu a náležitostmi franchisingové smlouvy. Detailed record

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