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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Willingness to Buy a Mobile Phone Depending on the User Product Reviews
 Kvasničková, Martina ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The diploma thesis is focused on smartphones and user product reviews. The purpose of the diploma thesis is to establish a link between user product reviews and their willingness to buy the product. The thesis is divided into two parts. The theoretical part deals with consumer behavior, brands, willingness to buy a product and user product reviews. In the practical part there is a research demonstrated. The research is applied on a target group of czech consumers in the age from 16 to 24. In the last part of the thesis there is an evaluation and some recommendations. These recommendations can help to realize the key aspects which influence the customers willingness to buy the product.
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See also: similar author names
10 KVASNIČKOVÁ, Markéta
1 Kvasničková, Magdalena
2 Kvasničková, Marie
10 Kvasničková, Markéta
2 Kvasničková, Michaela
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