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National Repository of Grey Literature

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Franchising and it´s use in business plan Kulhavý, Zdeněk ; Dvořák, Jiří (advisor) ; Beránek, Jiří (referee) Theaimofthisdiploma thesis is a business plan and itsapplicationpossibility in franchisepolicy.Thetheoretical part isfocused on thebuinessplan, itsdescription and content.Wedealwithfranchise, itsdefinition, advantages and disadvantagesofparticipans, in theoretical part as well. Thepractical part describes business planofopeningfranchised branch "UniCreditBank Expres of UniCredit Bank Czech Republic, i.n. c. Detailed record

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