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Business Development Study Based on Financial Analysis
Kulíková, Andrea ; Reiss, Jan (referee) ; Jurová, Marie (advisor)
The bachelor thesis focuses on the study of business development of the A + M FENSTER Ltd based on the financial analysis. In the thesis the current macroenvironment and the microenvironment of the company will be analyzed and then a comprehensive analysis will be developed. Based on this analysis, strategic measures leading to business development and increase of the added value and the competitiveness of the company will be proposed.
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Business Development Study Based on Financial Analysis
Kulíková, Andrea ; Reiss, Jan (referee) ; Jurová, Marie (advisor)
The bachelor thesis focuses on the study of business development of the A + M FENSTER Ltd based on the financial analysis. In the thesis the current macroenvironment and the microenvironment of the company will be analyzed and then a comprehensive analysis will be developed. Based on this analysis, strategic measures leading to business development and increase of the added value and the competitiveness of the company will be proposed.
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