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Analysis of Communication Mix of a chosen Product
 Kuklíková, Zdeňka ; Svoboda, Petr (advisor) ; Čejka, Pavel (referee)
This dissertation is dealing with the analysis of the Thermomur Praha s.r.o. company's communication mix. Specifically analysing the Themomur structural system. The aim is to analyze the marketing communication of the structural system, Themomur and based on this propose different suggestions to improve it. The theoretical part of this dissertation identifies basic concepts of the marketing theory, marketing mix, communication mix and its tools. In the practical part the company Thermomur Praha s.r.o. is introduced. After that the communication mix of the Themomur structural system is analyzed and the SWOT analysis is made. The proposal and recommendations should be useful as a foundation to adjust or assemble a new communicational mix of the company.
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