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Vyhodnocení veřejného zájmu na lesích a návrh komunikační strategie s veřejností na příkladu modelového území Třeboňské pánve
Kudličková, Martina
The diploma thesis deals with and evaluates the public interest in the forests, the work was elaborated in the territory of the Třeboň Basin, as a model example, the Forest Administration Třeboň, where the Třeboňsko Protected Landscape Area is also located. The aim of the thesis was to propose procedures for communication strategy in the field of public relations. The diploma thesis is divided into two basic parts. The theoretical part focuses on the issues of communication strategy, definition and characterization of studied territory and analysis of public interest from a theoretical point of view, especially from the point of view of legislation. The practical part is focused on the research itself, which took place in the summer of 2017. The data of the Agency for Nature and Landscape Protection of the Czech Republic for the years 2015 and 2016 are used to evaluate the quantitative indicators of forest attendance. In the course of the diploma thesis a questionnaire was created, which was placed 3046 forest visitors. The survey results are presented in the diploma thesis. The survey shows that the public perceives, among other things, insufficient information about foresters' activities. In the framework of the work activities are proposed which should be part of the communication strategy in forestry. The communication strategy should be a comprehensive work of many forestry institutions.
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