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National Repository of Grey Literature

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Faktory kvality služeb ovlivňující nákupní chování návštěvníků lázeňských destinací Kucinová, Martina This diploma thesis deals with issues of quality of services, which influence the purchasing behaviour of spa visitors, namely Czech self-payers. The aim of this work is to determine the order of significance of quality factors, to identify factors that affect loyalty and to identify possible dependencies on gender, age and education of customers. This objective is achieved by statistical processing of data originating from the primary survey. Based on the results, suggestions and recommendations are formulated that can help improve service quality and improve the overall competitiveness of spa and wellness services providers. Detailed record

Komunikační strategie společnosti Vašíček - pekařství a cukrářství, s. r. o. Kucinová, Martina This Bachelor thesis deals with the communication strategy of the business entity -- Vašíček -- pekařství a cukrářství, s. r. o. Firstly, the work focuses on defining the theoretical knowledge important to understand the issue and then a comprehensive analysis of internal and external environment, competitive analysis, current communication mix and corporate identity. The work also includes a survey, which provides information about the company's communication and image. The main objective of this work is to change, or propose new communication measures, including their implementation and budgeting, which will lead to more effective communication of the company and to strengthen the image. Detailed record

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