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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
The Right Guy World: The Analysis of Television Beer Commercial Discourse
 Kroulík, Jiří ; Švantner, Martin (advisor) ; Kladný, Tomáš (referee)
This paper's aim is to critically describe and use Michel Foucault's method archaeology for discursive description of contemporary television beer advertisements broadcasted in the Czech Republic. Theoretical part tries to define terms as denounce, discursive formation and discourse and propose their possible usage in practical research. The paper supposes that television beer advertisements are governed by the same discourse which was used in other beer advertisement and all advertisements form a coherent whole. Analytical part's aim is to describe this coherent whole from the aim of discourse and specific chose of denounces that form picture of beer and its role in a men world. Key words: Foucault, discourse, archaeology, television advertisement, beer
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The Right Guy World: The Analysis of Television Beer Commercial Discourse
 Kroulík, Jiří ; Švantner, Martin (advisor) ; Kladný, Tomáš (referee)
This paper's aim is to critically describe and use Michel Foucault's method archaeology for discursive description of contemporary television beer advertisements broadcasted in the Czech Republic. Theoretical part tries to define terms as denounce, discursive formation and discourse and propose their possible usage in practical research. The paper supposes that television beer advertisements are governed by the same discourse which was used in other beer advertisement and all advertisements form a coherent whole. Analytical part's aim is to describe this coherent whole from the aim of discourse and specific chose of denounces that form picture of beer and its role in a men world. Key words: Foucault, discourse, archaeology, television advertisement, beer
Detailed record
Case Study: The Interaction between Facebook and 7th Grade Children in Elementary School
 Kroulík, Jiří ; Beseda, Jan (advisor) ; Holeček, Tomáš (referee)
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See also: similar author names
5 Kroulík, Jakub
1 Kroulík, Josef
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