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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Monitorovací systém a hodnocení udržitelného rozvoje destinace cestovního ruchu
 Krchňáková, Adéla
The sustainable development represents an interesting area of study connected with a tourism, which is one of the fastest growing economic fields. The main ob-jective of this thesis is to evaluate current situation of concepts of sustainable tourism and corporate social responsibility of hotels and determine phases of a life cycle of a chosen region in the Czech Republic. On the basis on the gained data the monitoring system is suggested for rating the sustainable tourism of the destination. The results give basic facts about the region and forms of the tourism in this region, actual overview about the sustainability in the destination, which was gained from primary researches and analyses of the secondary data. It also represents a life cycle of the destination and leads to the suggestion of a complex monitoring system for the chosen region. Due to the importance of both concepts around tourism, the implementation leads to reach better results in dependence of a competitiveness and the sustainability of the destination.
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Strategie rozvoje cestovního ruchu v turistické oblasti Valašsko
 Krchňáková, Adéla
Bachelor thesis focuses on the strategic development of tourism in the destination wallachia. From the viewpoint of literature, there are explained the expressions related to the issue of tourism and destination management. In the part containing results, crucial tourism products were proposed on the basis of carried out analysis of current situation of tourism in Wallachia. Proposed tourism products proceed from the uniqueness of the destination and their aim is to develop tourism in this area.
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