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Elementary school
Králíková, Zuzana ; Mikošek, Marek (referee) ; Hlavačka, Tomáš (advisor)
Diploma thesis solves the design of the elementary school. The building is situated in Letohrad in region Pardubice. The design of the school building contains small sport hall for pupils and for possible public access. Dinning room and the kitchen are the parts of the building. The object is designed as structural masonry system, ceramic bricks with external thermal insulation composite system. Building does not have a basement. The object is divided to three parts, teaching part, dining room with kitchen and sports hall with facilities. The building has two-storey in the teaching part, the remaining part is a single-storey with vegetation roof. All roofs are designed as a warm flat roof. The building is designed for capacity 150 pupils. Building ventilation is provided by air-conditioning equipment. Entrance to the building is barrier-free, it is installed a building elevator inside.
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Family house
Králíková, Zuzana ; Slávik, Richard (referee) ; Hlavačka, Tomáš (advisor)
This Bachelor´s thesis solves a project of family house for one generation. Object has two floors and basement. The second floor is realised as an attic. Garage is a part of a house. Supporting parts of construction are made of POROTHERM system. The saddle roof is created with concrete tiles KMB Hodonka. Object is insulated by ETICS system. The building is situated in Letohrad. Surrounding terrain is flat. The project is focused on implementation part of documentation and treatment of particular details.
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Elementary school
Králíková, Zuzana ; Mikošek, Marek (referee) ; Hlavačka, Tomáš (advisor)
Diploma thesis solves the design of the elementary school. The building is situated in Letohrad in region Pardubice. The design of the school building contains small sport hall for pupils and for possible public access. Dinning room and the kitchen are the parts of the building. The object is designed as structural masonry system, ceramic bricks with external thermal insulation composite system. Building does not have a basement. The object is divided to three parts, teaching part, dining room with kitchen and sports hall with facilities. The building has two-storey in the teaching part, the remaining part is a single-storey with vegetation roof. All roofs are designed as a warm flat roof. The building is designed for capacity 150 pupils. Building ventilation is provided by air-conditioning equipment. Entrance to the building is barrier-free, it is installed a building elevator inside.
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Family house
Králíková, Zuzana ; Slávik, Richard (referee) ; Hlavačka, Tomáš (advisor)
This Bachelor´s thesis solves a project of family house for one generation. Object has two floors and basement. The second floor is realised as an attic. Garage is a part of a house. Supporting parts of construction are made of POROTHERM system. The saddle roof is created with concrete tiles KMB Hodonka. Object is insulated by ETICS system. The building is situated in Letohrad. Surrounding terrain is flat. The project is focused on implementation part of documentation and treatment of particular details.
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The Marketing Communication Strategy of CuteShop s.r.o.
Králíková, Zuzana ; Kašparová, Eva (advisor) ; Jarošová, Eva (referee)
This diploma thesis examines the current communication strategy in a company which is doing an on-line business. It lists recommendations, how this strategy should be changed. It shows communication strategy, communication mix, Internet marketing and on-line business in the theoretical part. In the practical part is a description of communication strategy on a specific company CuteShop s.r.o. Survey was carried out in the practical part to examine the customers opinions about the used communications strategy. At the end of this diploma thesis are all the recommendations, how should the company make the communication strategy better to attract more costumers.
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