Home > Search Results: Kozáková, Monika
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Mobile applications as a marketing tool
 Slovák, Jan ; Pešek, Ondřej (advisor) ; Kozáková, Monika (referee)
This Bachelor's Thesis deals with mobile applications for smartphones and their use in marketing. The goal of the Thesis is to provide specific recommendations for use of mobile applications within the corporate marketing mix, based on an analysis of creation, usage and position of mobile applications as a marketing tool. The terms necessary to understand the subject are defined and described in the first part of the Thesis -- deciding on application development, the development itself, application support and its integration into corporate marketing. The second part consists of analysis of four different mobile applications. This analysis is based on semi-structured interviews with representatives of companies, combined with publicly available information gained from literature, Internet articles, analytic tools and social networks. The result of the Thesis is evaluation of application analysis and following recommendations for using mobile applications in marketing.
Detailed record

See also: similar author names
15 KOZÁKOVÁ, Martina
2 Kozáková, Marcela
1 Kozáková, Mariana
6 Kozáková, Marie
2 Kozáková, Markéta
15 Kozáková, Martina
1 Kozáková, Michaela
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English