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National Repository of Grey Literature

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Marketingová strategie společnosti Impress Znojmo, a.s. Koukolík, Antonín ; Bílková, Jana (advisor) ; Hron, Pavel (referee) Práce se zabývá marketingem jemných kovových obalů a legislativní úpravou jejich životního cyklu ze strany České republiky a Evropské unie. Na základě vlastního výzkumu jsou doporučeny úpravy marketingové strategie jejich výrobci, společnosti Impress Znojmo, a.s. Detailed record

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