Home > Search Results: Kouba, Adam
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Use of Design Thinking approach: Study from students’ point of view
 Kouba, Adam ; Jiřinová, Kateřina (advisor) ; Procházka, David Anthony (referee)
The aim of this thesis is to define key issues that students encounter during their studies of the bachelor degree of Business administration in the University of Economics in Prague using the approach of Design Thinking. The theoretical part focuses on describing the innovation management method called Design Thinking, its principles, methods and tools. It also summarizes the current findings we have about so-called generation Y. The research uses the first two stages of the process of Design Thinking called "discover" and "define". The first phase included a workshop with 4-5 students in which the potential problematic areas were defined using innovation games such as Speed boat, Five whys and Brainwriting. The workshop was repeated 3 times and was followed by second phase in which 190 students filled in a questionnaire that was designed to verify the findings of the first phase. The outcome of the thesis is definition of areas in which the faculty could potentially grow from students' perspective as well as creation of Faculty of Business Administration student's persona.
Detailed record

See also: similar author names
2 KOUBA, Antonín
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English