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National Repository of Grey Literature

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The economics of the sports club ČEZ Basketball Nymburk Kotas, Lukáš ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee) The analysis of the situation and the economics of the basketball club ČEZ Basketball Nymburk, the recognition of the marketing mix, strengths and weaknesses, evaluation of financial statements. In the work there is valuated the current situation of the club and possible future steps to maintain or even improve the dominant position of the club within the Czech Republic. Detailed record

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