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Resolution of the information needs of the sales team in the leasing company using ICT tools
Kosíková, Renáta ; Oškrdal, Václav (advisor) ; Wiedermann, Miroslav (referee)
Nowadays information is considered as an essential company source, which is crucial for attaining a competitive advantage. The competitive advantage can be achieved by the acquisition of the relevant information, which is a prerequisite for knowledge creation. Acquired knowledge gives businesses an opportunity to improve their position against competitors quickly by finding the information required for the decision making. Hence the aim of this thesis is to examine the problem of acquisition of the relevant information, where this problem relates to the practice in a leasing company. In order to find the relevant information, the leasing company must precisely define its information needs so that it can obtain the relevant information more efficiently, in particular by using current information management tools. At present, information management is strongly affected by contemporary trends, such as Big Data, mobility, Cloud Computing, social media etc. As a consequence of these trends, volume of electronically processed information increases every day. Due to information oversaturation, information users may face the difficult information search problem. Using both modern information management tools and exactly defined information needs, the company shall obtain the relevant information in less time, or more information in the same time compared to the other firms. This might allow the company to make decisions more rapidly. In addition, information management tools are likely to uncover new contexts, of which the company was not aware.
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