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National Repository of Grey Literature

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Application of Private Label Food Market in Selected Company Koryntová, Nikola ; Kovářová, Kateřina (advisor) ; Michaela, Michaela (referee) The topic of this diploma thesis is use of private foodstuff labels in a chosen Czech market marketplace between 2009 and 2014. First part of the diploma thesis deals with private labels portion with respect to overall goods volume as well as with progress of overall product volume in particular product categories. Second part of the diploma thesis deals with progress of private lablel product price and price of some competitive products subsequently the topic of this diploma thesis is an intensity of private labels price relevance on venality. Third part of the diploma thesis deals with depreciation of ratio indicators on the the particular marketsale. Detailed record

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