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National Repository of Grey Literature

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	Příprava pracovníků pro malé a střední podniky Korecká, Martina ; Mužík, Jaroslav, (advisor) Detailed record
	Factors Influencing the Purchasing Behavior of Consumers Korecká, Martina ; Hajdíková, Taťána (advisor) ; Kincl, Tomáš (referee) The thesis is focused on the analysis of individual factors that influence purchase behaviour of the consumer. The work will also evaluate effectiveness of marketing tricks used in a selected commercial chain and evaluate the aggressiveness of marketing practices from the perspective of shoppers. The aim of work is to propose recommendation of communication within the distribution channels. Detailed record
	Analysis of a Marketing Communication in MF and MOM Korecká, Martina ; Hajdíková, Taťána (advisor) ; Novák, Michal (referee) The aim of this bachelor's thesis is to analyse and evaluate marketing communication tools, used by the Museum of Photography and Modern Visual Media in Jindřichův Hradec, which the public is addressed by. On the basis of the findings there are recommended possible solutions for the improvement of the communication mix of the certain organization. The thesis suggests another possibility of the use of the Photography festival to make the subject visible. Detailed record

See also: similar author names
1	Korecká, Marie
1	Korecká, Markéta

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