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Purchasing decision process of consumers in the sweet biscuits and wafers market
 Mihoková, Jana ; Koudelka, Jan (advisor) ; Kopáčková, Lenka (referee)
The aim of this diploma thesis is to analyze a purchasing behavior of consumers in the market of biscuits and wafers, find specifics and map out the usage of sales channels. The first part focuses on the theoretical apparatus that helps to understand consumers' predispositions, lifestyle and purchasing decision process in general. The second part concentrates on biscuits and wafers and the current situation. The third practical part deals with the results of marketing research of consumers in biscuits and wafers category.
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See also: similar author names
6 KOPAČKOVÁ, Lucie
6 Kopačková, Lucie
6 Kopáčková, Lucie
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