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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Rebuilding the shopping center Chodov and impact on the shopping atmosphere
 Konášová, Jana ; Chylíková, Hana (advisor) ; Heřtus, Lukáš (referee)
Reconstruction of the shopping center is very complicated and challenging process. Reasons for the reconstruction may be different. In this case it is about expansion the shopping centre and renovation the older part of the shopping centre in the same time. The project completion should bring a modern touch, elegance and a pleasant shopping atmosphere in the shopping centre Chodov. In this paper I will look at this rebuilding from the marketing view. The aim of this work is to evaluate the rebuilding of the shopping centre Chodov and the impact of the conversion to the shopping atmosphere.
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