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National Repository of Grey Literature

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Exportní strategie firmy Granát Turnov Píšová, Libuše ; Halík, Jaroslav (advisor) ; Kolombo, Václav (referee) Práce analyzuje exportní strategii vybrané české firmy. Na příkladu Ruska demonstruje, jak tradiční český výrobek vstupuje na zahraniční trhy. V závěru je doporuční marketingové stratefgie firmy do budoucna. Detailed record

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