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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Retail trends in the Czech Republic
 Kolmačková, Zuzana ; Cimler, Petr (advisor) ; Průša, Přemysl (referee)
The diploma thesis deals with six retail trends that influence significantly food retail chains located in the Czech market. It includes (1) trend in structure of stores in terms of sales area surface, (2) trend in investment in store remodeling, (3) trend in grocery offer supporting Czech regional products, (4) trend in offering healthy grocery, (5) trend in innovation technologies in stores and (5) integration of e-shops and stores. The diploma thesis analyses these trends relating to consumer behaviour via questionnaire survey. Practical contribution of the thesis is to complement existing researches with additional knowledge and possible recommendations that can be used from retailers side.
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Private Labels
 Kolmačková, Zuzana ; Cimler, Petr (advisor) ; Hommerová, Dita (referee)
This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands. Subsequently this thesis informs readers about the introduction of new special distribution brands, which focus primarily on the new consumption habits of customers. The practical part describes the specific relationship between a supply company and two retail companies, with an emphasis on comparing the logistics of the production and promotion of these products, and compares the conditions and standards for the operation of this business relationship.
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