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National Repository of Grey Literature

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Návrh vhodných doporučení pro zvýšení konkurenceschopnosti pro vybraný minipivovar Kolajová, Kamila Kolajová, K., Proposal of Suitable recommendations for enhancing competitiveness for a selected minibrewery. Bachelor's Thesis. Brno: Mendel University, 2023. The main objective of the bachelor's thesis is to suggest appropriate measures that will contribute to the development of the Syrovar minibrewery, thereby improving its position in the brewery industry market. The recommendations are derived from a SWOT analysis. To identify the external environment, a PESTE analysis and Porter's five forces analysis are employed. The internal environment is described through factors such as technological develoment, marketing and distibution factors, production factors, labor resources, and financial analysis. Detailed record

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