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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Zhodnocení finanční situace akciové společnosti BORS Břeclav
 Kocúrová, Martina
This bachelor thesis deals with the financial analysis of the transport company BORS Břeclav a.s. in the period 2007-2015. The aim is to evaluate the financial situation of the company and subsequently propose appropriate measures and recommendations to improve the current situation. The literature review presents the theoretical knowledge about financial analysis, which is the basis for process-ing the financial analysis in the practical part. The selected financial indicators are compared with their branch average. In conclusion, there are created some rec-ommendations based on the results that should improve the current financial situation of the company.
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Spotřebitelské chování na trhu s čajem
 Kocúrová, Martina
The diploma thesis deals with consumer behaviour on the market of tea in Czech Republic. The thesis examines the tea market, monitors the evolution of tea consumption, consumer preferences and identifies factors affecting consumers in a given market. In this thesis are used techniques of marketing research, namely questionnaire survey, qualitative interviews and cluster analysis. The outcome of the thesis is to identify the main factors that influence consumer behaviour in the tea market, the characteristics of the market segments and recommendations for entities operating in the tea market.
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