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Product Placement in the Czech Feature Film
 Kobosilová, Irena ; Tomek, Ivan (advisor) ; Uldrichová, Helena (referee)
This thesis brings a look at the main issues of Product Placement in the field of Czech filmmaking. Further it presents general guidance for its use, application and inspiration. The thesis is divided into three parts. The first gives us basic orientation in the field of Product Placement. The second is the case of study; its purpose is to reveal the attitude of key subjects joining the implementation process of Product Placement in Czech filmmaking environment, the key subjects are the producer and the representative of the product brand; this is followed by the analysis of achieved data. The third part includes possible guidance how to implement Product Placement to the conditions of Czech film market. In the end there is a Product Placement general hypothesis about its usage frequency and the functioning as a tool in the Czech filmmaking and also the possibilities of its development in the years to come.
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