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Návrh propagace regionu Slovácko pomocí internetového marketingu
Knotková, Tereza
This bachelor thesis deals with the proposal of effective publicity of Region Slovacko through Internet marketing. The attention is focused on the proposal of new adjustment of website www.slovacko.cz and its Internet campaign. The chap-ter that descripes current situation deals with the actual arrangement of the publicity of Region Slovacko in Internet and design of the website. The exploring website of destination Slovacko is further compares with competing destinations and objectives opinion of respondents through a survey. The final part of the ana-lytical section is SWOT analytics.

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4 KNOTKOVÁ, Tereza
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