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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Hodnocení výkonnosti podniku
 Knoflíček, Libor
The subject of this diploma thesis is evaluation of the performance of the selected company using financial and especially non-financial approaches. The financial situation of the enterprise is assessed using financial analysis and economic value added. Non-financial approaches to performance evaluation are the EFQM Model Excellence and the method of Balanced Scorecard. Diploma thesis is divided into two parts. In the theoretical part Literary research are described financial analysis, economic added value, EFQM Model Excellence and the method of Balanced Scorecard. In the practical part is briefly presented the characteristic of the company and subsequently applied selected methods. The results of the methods used are compared with each other and then proposals to increase the competitiveness of the company are developed. At the end of the thesis, the possibility of generalizing used approaches and pro-posals for other companies in the sector is considered.
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Návrh komunikačního mixu pro Laser game Brno
 Knoflíček, Libor
This bachelor thesis is focused on the design of communication mix for Laser game Brno. The theoretical part of the thesis describes terminology of marketing communication and communication mix. Practical part includes the essential characteristics of Laser game Brno, a description of marketing mix and the necessary analysis. The design of the communication mix, which also contains the budget of designed changes, is based on the analysis of the current status of communication mix, competition analysis and segmentation. The conclusion deals with evaluation of the designed changes and their comparison with the current situation.
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2 Knoflíček, Luboš
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