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National Repository of Grey Literature

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Evaluating of shopping atmosphere in selected sales chains Kholová, Pavla ; Chylíková, Hana (advisor) ; Odehnalová, Jitka (referee) This thesis is about evaluating shopping atmosphere in Penny Market and Lidl in one city. First chapter is dedicated to definition of shopping atmosphere and it also characterizes criterions which make this atmosphere. Second chapter describes companies Penny Market and Lidl. It is about assortment and special actions. Third chapter analyses atmosphere in these discounts. The other part of the chapter is focused on season and its influence on atmosphere. Last point is about analysing results. There are also some proposals how to improve negative points. Detailed record

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2	Kholová, Petra

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