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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Identity and image of the brand Milka
 Kerndlová, Darja ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis deals with identity and brand image Milka. The main objective is to find out the identity and image of the brand Milka and to find out if they correspond each other. The thesis is divided into three chapters. The objective of the first chapter is to explain the term brand, identity and image. The objective of the second chapter is to reveal the identity of the brand Milka. The aim of the last chapter is then expose her image and compare it with identity.
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Czech market of natural cosmetics
 Kerndlová, Darja ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis is focused on Czech market of natural cosmetics. It is divided into three chapters. The first chapter characterizes the concept of natural cosmetics and how the customer can recognize it. The second chapter describes the marketing research. The own marketing research and its outcome are described in the third chapter. The aim of this thesis is to discover what are the Czech consumers aware of the existence of natural cosmetics and what is their attitude to it.
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