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Automobilový průmysl v Evropě Kareš, Michal ; Bič, Josef (advisor) ; Hitzgerová, Vlasta (referee) Tato bakalářská práce je zaměřena na analýzu vlivu přednostní skupiny CARS 21 spadající pod Evropskou komisi na konkrétní automobilky z Evropy (v našem případě Škoda Auto). V úvodní části jsou zmíněny základní informace o automobilovém průmyslu v Evropě. Dále je věnován bližší pohled na skupinu CARS 21, která byla založena za účelem pomoci evropskému automobilovému průmyslu ve zvýšení konkurenceschopnosti ve formě doporučení. Dosahují však tato doporučení vytouženého efektu. V poslední části se rozebírají aktivity Škoda Auto. Její hospodářská situace, portfoliová strategie a koncepce udržitelného rozvoje jsou blíže analyzovány. Závěr je zaměřen na zhodnocení stavu automobilového průmyslu v důsledku finanční krize a na do jaké míry skutečně komise "pomáhá" výrobcům automobilů. Detailed record

See also: similar author names
13	KAREŠ, Martin
13	Kareš, Martin

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