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Different possibilities in purchasing of groceries – comparison of Czech and Austrian retail network
 Kapošváryová, Johana ; Cimler, Petr (advisor) ; Šíf, Ivo (referee)
This bachelor thesis aims to compare different possibilities in purchasing groceries in the Czech Republic and Austria which is being compared in three areas being it large grocery stores, marketplaces and online grocers. In the first chapter the purchasing of groceries is set into the theory of trade and includes a clarification of the terms used in the thesis. Next chapter is divided into three parts according to the three different possibilities of purchasing groceries. First, the large grocery stores are being characterized by looking into the Czech and Austrian markets and its specifics. The next part deals with purchasing groceries on the marketplaces and describes in detail three Czech and three Austrian marketplaces. Last part of the second chapter is dedicated to the online grocers where three Czech and three Austrian e-shops are being described more in detail. The closing chapter analyses results from a questionnaire survey, contributing to the comparison of the different possibilities in purchasing groceries in the two countries.
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