National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketingová komunikace hokejového klubu
Kadlic, Vojtěch
Kadlic, V. Marketing communication of a hockey club. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with the marketing communication of the hockey club HC Masaryk University, which plays university league ice hockey in the Czech Republic. The thesis contains a detailed description of the different parts of marketing. Furthermore, it uses the results to describe the individual questions of a questionnaire survey that led to the identification of the target group's prefer-ences regarding promotion. Based on the results from the questionnaire, appro-priate recommendations are proposed to improve the marketing communication of the club.

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