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Communication Activities of the Austrian Cultural Forum in Prague for the Period June 2010 - May 2011
Kabelková, Zuzana ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The Communication Activities of the Austrian Cultural Forum in Prague from June 2010 to May 2011 bachelor thesis presents the cultural non-profit organization and its activities, briefly describes its history, operation and organizational framework, including finances. The thesis addresses marketing communication emphasising cross- cultural and institutional aspects. The aim of this work is to observe which activities of the Austrian Cultural Forum in Prague (OKF) contribute to providing a complex picture of Austria and its culture in the Czech Republic and how these activities are presented. Based on one year's observations, description and analysis using literature criteria the thesis outlines communication strategy, marketing mix and communication tools. The practical section assesses the overall promotion in regard to creating Austrian Cultural Forum's image and targeting particular interest groups. Furthermore, there is a summary of last year's events, major events' analysis or a list of cooperation examples and assessment of influential names associated with the events. The final chapter contains, survey evaluation that was conducted in opinion leaders and which underpins the author's subjective assessment of Austrian Cultural Forum's various activities and the disunited and chaotic nature of...
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Analysis of performance of investment metals and coins
Kabelková, Zuzana ; Musílek, Petr (advisor) ; Málek, Jiří (referee)
The thesis "Analysis of Performance of Investment Metals and Coins" deals with the evolution of prices of gold, silver, platinum and palladium. It analyzes factors which have an influence on the prices of these metals. It compares profitability and risk of the investment in gold with the index S&P 500. The strength of dependency is measured by coefficient of correlation between the variables gold and silver/ palladium/ platinum/ brent crude oil/ index S&P 500/prices of the mining company Randgold Resources Ltd. The third part of the thesis deals with the means of investing in the investment metals and it compares the advantages and disadvantages of each option.
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The Evolution of State Supervision in Insurance in the Czech republic
Kabelková, Zuzana ; Ducháčková, Eva (advisor)
The thesis " The Evolution of State Supervision in Insurance in the Czech republic" is focusing on one sphere of the insurance market -- evolution, and the possible ways of regulation in the Czech market. It is deeply concerned with the reasons of regulation, the evolution periods, its legislative changes from the point of view of the last years and particular activities of the Czech National Bank in 2008. It looks on insurance as a current, dynamic and developing branch, which seems to be perspective in the future, and those perspectives are indicated in the end of the work.
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