National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The analysis of marketing communication of selected company
Kažimírová, Jaroslava ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The scope of the thesis is the completion of the analysis of marketing communication realised nowadays by slovak beer brand Zlatý Bažant (Golden pheasant). The theoretical part of this work is devoted to marketing, marketing communication and its trends. The practical part is devoted to the description and analysis of the marketing communication of Zlatý bažant.

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