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Destination management organization in the Region of České Budějovice
KOŘÁN, Václav
The objective of the graduate thesis is to create a proposal of a destination management organization concept in the Region of České Budějovice. Based on an analysis of the external and internal environment of a destination, the aim was to evaluate possible risks and obstacles during organization establishment and operation; to assort competences to an organization; to define its commission and activities; and to propose its method of financing based on the structure of its membership. The thesis is divided into two extensive parts. The first part is theoretical, called: A list of analyzed issues. Mainly, it deals with explanation of terminology in the sphere of tourism, determination of particular regions, explanation of terms of destination management and marketing, characteristics of destination management organization, and general description of stakeholder analysis assembly. The second part of the thesis, called: Analysis and results, consists of an analytical part, a synthesis of results and observations which provide ground for a proposal of a destination management organization concept.
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