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Franchising as a way of business
 KNÍŽKOVÁ, Kateřina
The bachelor thesis examines franchising as a way of business and focuses mainly on the food franchises in the Czech Republic. Franchising is a sales system based on cooperation between the franchisor, who provides the rights to use the brand's name and the franchisee, the user of these rights. The aim of this work is to propose possible step for the entry of the selected private limited company Kafe Korzo to the franchising system. Through the content analysis of secondary sources, an overview of the current situation on the franchise market was compiled and then marketing research was conducted in order to map the respondent's opinion on creating a franchise from the company Kafe Korzo. The information obtained from the research could be beneficial both for the company and for all current and potential entrepreneurs interested in the franchise market.
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2 Knížková, Karolina
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