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Uplatnění konceptu společenské odpovědnosti ve firmě Continental Barum, s.r.o.
 Jugasová, Klára
The Bachelor thesis deals with the application of the CSR concept in a selected company. This company is dealing with the production of personal, cargo and industrial tires in Otrokovice. The theoretical part of the thesis contains the definition of social responsibility, the three pillars of CSR, the characteristics of social responsibility, history and important representatives, organizations supporting the application of CSR, norms which are the responsibility of social responsibility, advantages and disadvantages of CSR, CSR evaluation and reporting. There is a evaluation of current status based on the theoretical part and final recommendations for the management and personnel department of the company are formulated. Implementation of CSR is at a high level in Continental Barum s.r.o. The recommendations are in the context of greater involvement in the development of the region.
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