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National Repository of Grey Literature

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Přínosy festivalu Academia Film Olomouc Judasová, Věra The bachelor thesis deals with international festival of science documentary films Academia Film Olomouc. The aim of the bachelor thesis is to evaluate the economic benefits of the festival for the city of Olomouc and to evaluate benefits for the development of regional tourism. The theoretical part describes basics of tourism, events, event marketing and event management, destination marketing and events evaluation. The practical part analyzes the current state of the festival and evaluates its benefits. The conclusion contains suggestions and recommendations for the future of the festival. Detailed record

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