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Strategy of corporate MHP in the Eastern European market
Chornopyshchuk, Andriy ; Halík, Jaroslav (advisor) ; Jirek, René (referee)
MHP (Myronivsky Hliboproduct) is one of Ukraine's leading agro-industrial companies. MHP primarily focuses on rearing chickens. The group grows its own grain to supply its fodder mills; produces feed for its two breeder farms and four chicken farms. MHP undertakes the entire production cycle, from chicks to mature birds to finished product and its distribution with own fleet of trucks. The main objective of this bachelor thesis is analysis of present corporate strategy, which also includes PEST(E) and SWOT analyses.

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