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Chování spotřebitelů na trhu s alkoholickými nápoji
 Jelenská, Andrea
This diploma is focused on consumer behaviour on the market of alcoholic beverages in the Czech Republic and the EU. The thesis deals with information on the development of consumption of alcoholic beverages, factors influencing consumption and consequent impacts of consumption. The database sources of WHO, Eurostat and CZSO were mainly used for the secondary analysis and for the primary analysis, questionnaire and in-depth interviews were made. The output of the thesis identifies the factors influencing individual consumption, evaluates its impacts and includes subsequent determination of measures to reduce consumption in the Czech Republic through marketing tools.
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Marketingová komunikace portálu DigitalColor
 Jelenská, Andrea
Jelenská, A., Marketing communication of the portal DigitalColor. Bachelor thesis. Brno: 2015. This bachelor thesis is orientated on the proposal of marketing communications of the photographic portal DigitalColor. In its theoretical part the conceptions and implements connected with marketing communication are defined. The practical part concentrates on the proposal of propagation and the connected analysis of contemporary marketing communications of the portal, analysis of competition and segmentation. The new proposals of marketing communications of the portal together with the calculation of costs are presented.
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