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Návrh strategických alternativ pro rodinné vinařství
 Janovská, Silvie
Janovská, S., Draft of strategic alternatives for family viticulture. Bachelor thesis. Brno: Mendel University, 2017. The aim of the thesis is to propose strategic alternatives for further development of a small family business on the basis of an analysis of the external and internal environment. Of all the strategies proposed, those that are considered the most appropriate are chosen. The theoretical part consists of specialized literature dealing with the given issue. The results of the chapter deal with the analysis of the external and internal environment. Opportunities, threats, strengths and weaknesses of the business are identified. In conclusion, the SWOT matrix proposes strategic alternatives from which the most suitable are chosen.
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1 Janovská, Štěpánka
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