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National Repository of Grey Literature

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Marketingová komunikace ve farmaceutickém průmyslu Janečková, Marcela Bc. ; Lešetický, Ondřej (advisor) ; Dvořák, Jiří (referee) Účelem diplomové práce je v teoretické části představit jednotlivé atributy marketingové komunikace, jako části marketingového mixu a to zejména pak ve vztahu ke specifické oblasti farmaceutického průmyslu. V praktické části pak bude zaměřena na systémové vztahy mezi farmaceutickou branží a zdravotnickými zařízeními, včetně etických aspektů reklamy/propagace v prostředí České republiky. Detailed record

See also: similar author names
6	JANEČKOVÁ, Martina
6	Janečková, Magdaléna
3	Janečková, Marcela
2	Janečková, Marie
3	Janečková, Markéta
6	Janečková, Martina
7	Janečková, Michaela
2	Janečková, Miluše

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