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Spotřební chování seniorů na trhu s potravinami
Jančová, Gabriela
Jančová, G. Consumer behaviour of the Seniors on the Food market. Diploma thesis. Brno: Mendel University in Brno, 2019. Diploma thesis is dealing with a consumer behaviour of seniors on the food market where the senior is consider as a person at the age of 65 years old and more. The aim of the work is to identify factors which influence consumer behaviour of seniors on the food market. Methods of assessment revenues and expenses of seniors are used to accomplish this aim. Thanks to analysis of secondary and primary data gained by 351 respondents answers to the questionnaire survey are detected factors which affect seniors on the food market. These factors include freshness, quality, taste, price of food, and date of durability/applicability. Seniors are particularly dissatisfied with the lettering and price tags on products, music, and the placement of shelf goods in grocery stores. After primary data processing is done segmentation of respondents by method of cluster analysis which reveals four different groups divided according to factors of quality, range of product, goods, price and freshness of food. In the end proposal and recommendations for sellers of food are written with aim how to increase comfort of a customer - senior.
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Majetek obce Hluk
Jančová, Gabriela
Property of the municipality of Hluk. Bachelor thesis. Brno: Mendel University, 2016. This bachelor thesis deals with the assessment of economic activities of the municipality of Hluk in the years 2010 - 2014. The aim of the work is to review the property management provided by municipal public services and propose potential improvement of the situation. The first part is comprised of the theoretical research with terms concerning characterization of the municipality, property, budget and public services; and the theoretical description of a financial analysis and methods of questioning. The practical part starts with a short familiarization with the municipality; followed by particular kinds of property in the municipality; and finally, horizontal and vertical analysis of assets and liabilities and brief analysis of the municipal budget. The final assessment of the questionnaire survey, maneuvered conversation with the mayor and other municipal representatives and drawing up SWOT analysis lead to recommendations to the town and proposals for improvement.
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