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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Financing of Business Activities
 Pospíšil, Filip ; Ing. Martin Širůček, Ph.D: (referee) ; Ptáček, Roman (advisor)
This diploma thesis on the topic "Financing of business activities" processes the entry into the foreign e-commerce market using the chosen strategy and modern marketing plan. In the first part, attention is paid to the issues of e-commerce, business on the Internet, penetrations into new markets and Internet marketing tools from the perspective of theory. The second part deals with the description of TWIN PRODUCTION s.r.o., analysis and comparison of two selected markets. It also includes the design of a strategy for entering the selected market and an outlined marketing strategy. Last but not least, all activities related to internationalization are financially quantified and some measures are proposed.
Detailed record
Financing of Business Activities
 Pospíšil, Filip ; Ing. Martin Širůček, Ph.D: (referee) ; Ptáček, Roman (advisor)
This diploma thesis on the topic "Financing of business activities" processes the entry into the foreign e-commerce market using the chosen strategy and modern marketing plan. In the first part, attention is paid to the issues of e-commerce, business on the Internet, penetrations into new markets and Internet marketing tools from the perspective of theory. The second part deals with the description of TWIN PRODUCTION s.r.o., analysis and comparison of two selected markets. It also includes the design of a strategy for entering the selected market and an outlined marketing strategy. Last but not least, all activities related to internationalization are financially quantified and some measures are proposed.
Detailed record

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