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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Influence of Corporate Social Responsibility on Consumer Behaviour
 Iľková, Zuzana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
There has been a lot of literature written about the concept of corporate social responsibiilty (CSR). However, not enough attention is paid to the impact of this concept on consumer behavior. Based on reference literature, empirical research, and the author's own research, this thesis examines and analyzes the influence of CSR on consumer buying behavior through awareness, perception and evaluation. It is also focused on the factors that influence the incorporation of CSR into the buying criteria. This thesis attempts to answer the question, whether the CSR is taken into consideration by buying decision making, or not.
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Enhancement of the teamwork effectivity
 Iľková, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The bachelor thesis is focused to the question how to make the teamwork more effective. The main part of the work analyses principal techniques of teamwork, methods of goals setting and key characteristics of the team-leader role, his management style and motivation. Another important theme examined in the thesis is enhancement of the cooperation in a team by understanding the personality typology called MBTI. Finally, the theoretical teamwork issues are demonstrated on a study of an example of a concrete team's teambuilding.
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