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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Direct marketing and car market
 Humaj, Matúš ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
Bachelor's thesis focuses on direct marketing in close links with car market in Czech republic. Theoretical part points to direct marketing like event of marketing communication, it mentions about advantages and disadvantages, functions, tools and about adjustmen. In practical part I try to find the weak site of the market by the help of market's analysis and questionnaire and I propose the concept of direct marketing utilization.
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