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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of marketing mix of advertising agency FILIP Media
 Hrušovský, Gustav ; Machková, Hana (advisor) ; Havlová, Květa (referee)
This dissertation aims at analysis of marketing mix of advertising agency. Besides main 4P (Product, Price, Place, Promotions) contains other 3P (Personnel, Process, Physical evidence), because the product of the agency are services. The dissertations includes also SWOT and BCG analysis, in which provides information about positive and negative aspects of work of the agency. The separate chapter is dedicated to outsourcing, on which the advertising agency FILIP Media concentrates.
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System sinking and territorial expanding of European Union
 Hrušovský, Gustav ; Adámková, Vlasta (advisor) ; Popovová, Marie (referee)
Work is divided into eight chapters and is aimed at a system sinking of EU- passing from customs union to economic and monetary union and also deals territorial expanding of EU- entrance of single member states.
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