Home > Search Results: Hrnčířová, Lenka
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Marketingová strategie společnosti Back2life s.r.o.
 Hrnčířová, Lenka
Hrnčířová, L. Marketing strategy of Back2Life company. Bachelor thesis. Brno: Mendel University, 2015. This bachelor thesis deals with development of marketing strategy for Back2Life company. Thesis is divided into two parts. In first part, author described funda-mental theoretical definitions from area of marketing of services, marketing mix and strategy marketing. The second part is focused on applying those theoretical basics in the praxis. This practical part contains an analysis of environment and marketing mix. Furthermore primary research and market segmentation. Author also came up with a marketing strategy focusing on internet marketing to promote the company.
Detailed record
Changes of position of European People´s Party in the European Parliament
 Hrnčířová, Lenka ; Němcová, Ingeborg (advisor) ; Karpová, Eva (referee)
The thesis is a study devoted to the changes of the Group of the European People's Party in the European Parliament (EPP) with focus on the situation after election in 2009. The main aim of the thesis is to find an answer to the question, whether the position of current EPP has been weaken after the election of 2009 and after the split of ED. This is reached through comparison current EPP's position with its position in legislative period 2004 -- 2009. In order to verify or to disprove this question we apply various points of view. First, we analyze historical development of political groups and their legal conditions. Afterwards, we deal with development of EPP Group to its current form and define its fundamental characteristics. The basis for the analysis of change of EPP's position after election in 2009 is the description of the EPP's situation after this election. We compare the position of EPP (EPP-ED) in both mentioned periods by means of four indicators (size, number of mandates, occupation of key posts, coherence and loyalty in voting and ability building coalitions). Resulting evaluation of single indicators provide us with the answer to the question, how the EPP's position has changed after election in 2009.
Detailed record

See also: similar author names
4 Hrnčířová, Ludmila
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English