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The impact of modern communication tools on international supply chains
Hricko, Ján ; Černohlávková, Eva (advisor) ; Olšanová, Květa (referee)
The subject of my thesis is to clarify main changes in national and international trade that could have been caused by modern communication instruments. Some of these changes have already been used by few retail sellers of light products in Slovakia. Nevertheless such changes are nowadays more and more likely to be seen also among wholesale dealers. I focus on current conditions of international trade and its possible way of development in future in theoretical part of my work. I did not omit even some examples of modern technologies that have been successfully implemented in our daily lives or are likely to be used in a foreseeable future. As a next step I chose to analyze internet communication and its advantages for either seller or customer. I assume that, as far as internet communication is concerned, it is progressively becoming interactive and therefore there is a greater demand on implementing new changes as fast as possible. The next point of my work is to describe typical representatives of market with light products and to analyze their current functions in international trade and ways in which they use their modern communication tools. In conclusion if we did not take a few well-known and also some new sellers into consideration, it could be said that modern technologies mentioned above have not yet been used by "classic" sellers. These sellers are not capable of implementing such methods quickly enough and this could, in my opinion, result in a considerable problem in future.

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2 Hricko, Jiří
2 Hricko, Jozef
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