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Zhodnotenie spokojnosti zákazníkov maloobchodných predajných sietí v Trnave a okolí
Hrdličková, Soňa
The bachelor thesis is aimed at research and the evaluation of customer satisfaction with retail sales networks of Trnava. The theoretical part summarizes an overview of consumer behaviour, customer satisfaction, and marketing research. Subsequently, the thesis states the method for collection of data and their processing. The practical part deals with the analysis of the collected data, respondents, their consumer behaviour and satisfaction with specific factors. The results are subjected to interpretation and discussion, resulting in recommendations for the management of retail sales networks in Trnava.

See also: similar author names
2 HRDLIČKOVÁ, Sylva
3 HRDLIČKOVÁ, Šárka
3 Hrdličková, Šárka
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