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National Repository of Grey Literature

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Vliv sociální reklamy na českou společnost Hrazdírová, Nela This thesis examines the influence of social advertising on Czech society. The theoretical section clarifies the concepts related to social advertising and psychology of advertising. In the practical section a survey, whose main objective was to determine which factors would effectively motivate respondents to a healthy way of life, what are the obstacles and how should the social advertising promoting it look like, was carried out. The survey was conducted on a sample of 514 respondents. The acquired data were evaluated by a statistical software Statistica 12 and a Microsoft Excel spreadsheet. Based on the data evaluation recommendations for organisations dealing with this issue have been drawn. Detailed record

Sociální marketing, jeho vliv na změnu chování české společnosti a jeho využití především v oblasti veřejného zdraví. Hrazdírová, Nela Detailed record

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4	Hrazdírová, Natálie

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